Publication - Market Analysis Report - Socially Conscious Consumer Trends: Animal Welfare
Title in English
Market Analysis Report - Socially Conscious Consumer Trends: Animal Welfare
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Market Analysis Report List Publications in the same series.
Summary in English
Grocery shoppers base their buying decisions on their personal perceptions of value. Value considers the balance between quality and price, but also how a product fits into consumers' culture, lifestyle and social consciousness. Numerous global public opinion surveys have identified the growing influence of personal values in purchase behaviour.