Publication - A Complementary Industry : the Live Cattle and Beef Market

Title in English
A Complementary Industry : the Live Cattle and Beef Market
Publication ID
11077E
Published Year
2008
Author(s)
Organization
Subject(s)
Type
Fact Sheet
Cost
Free Publication
Language
English
Region
International
Also Available In:
Status
Available
Pages
1-2
ISBN
978-1-100-14446-7
Catalogue No.
A71-19/2008E
Summary in English
The annual U.S. trade advocacy kit folder campaign highlights the importance of the agricultural trading relationship between Canada and the U.S. through Canada-State fact sheets, fact sheets highlighting the importance of NAFTA and our combined industries' international competitiveness, etc. This year, AAFC underwent an evaluation of the current kit folders to ensure messaging continues to resonate in light of the current U.S. environment (e.g. attention on NAFTA, job numbers, supply chains).

The purpose of creating such a communications package is to provide up-to-date and relevant information on the importance of Canadian agricultural trade to the U.S. for officers making representations to political representatives, U.S. companies, industry associations, etc. This campaign is a crucial component of AAFC's advocacy strategy, and is complimentary to work done by DFAIT and other NAPP partners in achieving our advocacy goals in the U.S.
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