Publication - Generic Advertising in Canada : Technical Report 2/96

Title in English
Generic Advertising in Canada : Technical Report 2/96
Publication ID
9520E
Published Year
1996
Author(s)
  • Goddard, Ellen
Organization
Subject(s)
Type
Book
Cost
Free Publication
Language
English
Region
Ottawa/Hull (NCR)
Status
Available
Pages
1-61
Summary in English
The paper summarizes theoretical work on the general effects of advertising and the results of empirical applications to generic advertising for Canadian agricultural commodities.
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